It can be unanimously agreed that global travel & tourism is one of the major pillars of an economy & a modern social system. Tourism is the reason for most of the human mobility in the modern world.

According to the World Tourism Organization (UNWTO) the international tourism has indicated continues growth for the tenth consecutive year reporting 1.5 billion international tourist arrivals in 2019 and continued to estimate 1.8 billion of international tourist arrivals by 2030.

In the past the travel & tourism Industry has been exposed to myriad risks and challenges, but coronavirus has resulted in direct and grave implications to the tourism industry.

Nevertheless, UNWTO estimates international tourist arrivals will drop by 20% to 30% in 2020 when compared with 2019 due to this pandemic. (see below graph)

The truth is that the current pandemic is temporary and shall pass. Therefore, the industry should continue to plan for the future and drive towards a faster recovery.

Being one of the most sensitive industry, overcoming impacts on travel & tourism industry will be extremely challenging. The tourism industry require to learn to function in a way not seen before in its progression and advancement.

In order to achieve this task, in a Next Reality, the industry must mobilize its initiatives to rebuild relationship between each brand and the guest. That process would eventually starts through the industry regaining the trust and confidence of the guest. This document discusses the challenges faced by the industry and smart strategies to overcome the challenges.

Challenges – Are We Ready

Read more with below pdf file.