Agoda is turning towards domestic tourism as it starts down the path of recovery with the launch of its GoLocal campaign, which has signed up thousands of hotel partners in the pre-launch phase.
To support its initiative, Agoda has developed a fully integrated sales and marketing campaign, investing in social media campaigns, digital brand activations, video content, public relations activities, bespoke customer marketing, and a dedicated landing page, agoda.com/golocal.
Accommodation providers opting in to the initiative can leverage this “multi-channel approach” to connect with travellers on the prowl for domestic travel deals.
Errol Cooke, vice president partner services, Agoda, said: “We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations… Our pre-launch GoLocal early adopters are significantly outperforming other providers within the domestic travel sector across the region, and so we are confident this GoLocal initiative will continue to generate even more bookings.”
Partners signing up to GoLocal will offer special domestic deals, and in return, they will be featured across various Agoda product and marketing touchpoints, including the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities.
Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.